SAN DIEGO–(Business Wire)–To celebrate the holiday season and his new single, “True Believers,” Darius Rucker partnered with Eventful, the leading digital media company connecting consumers to entertainment and special events, to give fans across the country the opportunity to “Demand” their city wins $10,000 worth of toys just in time for the holiday season. All toys will benefit the local Toys for Tots program and be distributed to children in the winning city.
Fans have until noon pacific time on Dec. 10 to vote for their city via Eventful’s unique social media platform, “Demand It!” Participants can also spread the word virally across Facebook and Twitter and invite their friends to help their city win. The city with the most “Demands” will see Rucker bring a sleigh full of $10,000 worth of donated toys from the Toys for Tots program for children in the local winning area. Eventful will announce the winning city on Dec. 10 at 5 p.m. PT.
Capitol Records Nashville recording artist and newest Grand Ole Opry member, Rucker will release his third country studio album, True Believers, on Jan. 22, 2013. Rucker wrote 10 of the 12 tracks on True Believers including the title track and debut single which is currently in the Top 20 and climbing. Rucker’s first two country albums, Learn To Live and Charleston, SC 1966 both topped the Billboard Country album chart and produced five No. 1 singles including “Come Back Song,” “This,” “Alright,” “It Won’t Be Like This For Long” and “Don’t Think I Don’t Think About It.” His current hit single, “True Believers,” is available at all digital retail partners.
“We are excited to partner with Darius Rucker and bring another one-of-a-kind experience to the city that ‘Demands it!’ the most,” said Jordan Glazier, CEO of Eventful. “We’ve brought hundreds of cities once-in-a-lifetime events, but Rucker providing children with $10,000 of toys right before the holidays is extra special.”
”When I heard we could partner with Toys for Tots and Eventful to provide $10,000 worth of toys to children for the holidays, I immediately wanted to be involved,” shares Rucker. “I hope this becomes an annual tradition as it’s truly what the holidays are all about–giving.”